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DIVL vs HDV

Madison Dividend Value ETF vs iShares Core High Dividend ETF

DIVL

Madison Dividend Value ETF

Madison Asset Management, LLC

Annual cost

0.65%

Fund size

$62M

HDV

iShares Core High Dividend ETF

iShares

Annual cost

0.08%

Fund size

$13.6B

Key differences

  • HDV costs 0.57% less per year.
  • HDV is significantly larger than DIVL — larger funds tend to be more liquid and less likely to close.
  • DIVL covers global markets; HDV covers north america.
  • DIVL follows a active selection strategy; HDV uses index tracking.
  • HDV has a longer track record, which may reduce uncertainty around long-term behavior.

Side-by-side comparison

DIVLHDV
Annual cost (TER)0.65%0.08%
Fund size (AUM)$62M$13.6B
Since20232011
Dividend yield1.68%2.88%
Asset classequityequity
Regionglobalnorth america
Strategyactive selectionindex tracking
CAGR 1Y+17.2%+25.2%
CAGR 3YN/A+16.3%
CAGR 5YN/A+10.8%
Sharpe 3YN/A1.09
Volatility 1Y10.56%9.59%
Max drawdown-14.06%-37.04%

Green dot indicates the better value for that metric. Performance data is historical and does not predict future results.

Similar to DIVL and HDV